MY ROLE
Brand Identity, Content Strategy, Video Production, Marketing Copywriting, Vendor Management, Project Management
Teams needed a way to build new skills quickly, without stepping away from their work for a full day or a week-long workshop.
THE RESULTS
The Ignition Engine: a series of bite-sized, on-demand training videos led by subject matter experts.
I worked closely with multiple contributors and stakeholders to help shape each course. I built the brand identity, product name, designed the accompanying activity workbooks and wrote the marketing copy, including LinkedIn posts and email templates, that the research team used to generate client interest.
The positive client response gave the sales team a new tool: bundling Ignition Engine courses into proposals as an add-on helped turn interest into won projects.
