MY ROLE
Curriculum Design, Content Development, Materials Design, Marketing Activation, Educator and Workshop Facilitator
Only a few report writers knew how to use story to make research land. Clients wanted that skill applied everywhere, not just when the right person got assigned.
THE RESULTS
A full Storymasters training curriculum: decks, activities, and workbooks, able to run in person or virtually with an ongoing community of practice.
The Storymasters Workshop graduated more than 105 people to strong reviews from internal stakeholders and clients.
A companion series of on-demand content titled “Storymasters Solutions” was added. Over a year of producing monthly storytelling focused blog posts, webinars, white papers, and podcast-style interviews for a 300+ subscriber list. This list became a sales pipeline, growing client engagement and new project work month over month.
