My ROLE
Art Direction, Photography, Report Design
Adding visual context to the Alter Eco research project was critical to immersing the reader in the report content, and connecting the research to the recommendations. The goal was to capture the visual cues of the product and packaging that respondent’s say drove their purchases.
THE RESULTS
Connecting with the research team in advance of their in-home and shop along interviews was a key step. I was able to provide shot lists based on the discussion guides. This ensured we had plenty of relevant images to work with during the analysis and report layout stages.
For product and packaging, I reached out directly to the client for product samples which I photographed and included in the final report.
The client commented on the attention to detail in the final report design and the thoughtful photos that helped them see exactly what their consumer sees.
