MY ROLE
Creative Content Lead, Art Direction, Graphic and Environment Design and Production, Project Management
Microsoft asked Ignite 360 to design a hands on workshop for their research and innovation teams, built around understanding four core consumer pillars and the human-centered design process.
The goal was to create an interactive experience. Something attendees would remember, with actionable consumer insights they would actually use once they got back to their desks.
THE RESULTS
From the creation of a branded workshop kit to a life-size “bus ride” immersion room with the voice of the commuter that put attendees inside the mind of a commuter's morning.
Custom materials, worksheets, photo flip books, and a Family Feud-style game called Pillar Feud built to teach the four consumer pillars.
All built to make the research something people could step into, not just read.
