MY ROLE
Inventor, Game Designer, Brand Design, Content Writer, Program and Production Management, Content Marketing
Clients often came to Ignite 360 with mountains of research data, but data alone doesn’t build a connection with consumers. The challenge was helping teams deeply understand the people behind the numbers in a way that built empathy, not just a report.
THE RESULTS
A gamified approach to research interviews for both in-person or virtual research interviews, translating research questions into approachable trivia-style prompts.
Wildly successful with clients, Lifeology’s success outgrew its original brief. Translated into Spanish, Portuguese, and French, it has been customized and played with US and international Fortune 500 clients including Microsoft, General Mills, Abbott, McDonald’s Canada, Pepsico, SC Johnson, and Hershey.
