MY ROLE
Creative Concept, Art Direction, Editorial Design, Graphic Design, Production, Project Management
After a multi-day in-home research project, Larabar wanted something beyond a written report, a way to connect to the people behind the data.
THE RESULTS
The answer was a printed story album pairing in-field photography with first-person stories from each respondent.
After building shot lists for the field teams, then combing through hundreds of images to find the ones that told the story best, I reviewed interview transcripts to pull each respondent’s strongest moments.
Larabar's team ordered multiple reprints, using the book to onboard new hires and immerse them in the research long after the project wrapped.
