MY ROLE
Concept Development, Art Direction, Graphic Design, Copy Editing, Vendor Management, Print Production, Project Management
The research and innovation team wanted to give clients a way to see their world differently, and make sure that shift stuck well beyond a single workshop.
THE RESULTS
Translated the original written concept into a 52 activity-focused card deck, building a visual lexicon structure to guide players through each activity.
Elevation became a client favorite, given as a gift to top clients or bundled with paid workshops. Clients kept referencing the cards long after distribution as a tool for staying open-minded in product development, and having them sit on a desk kept Ignite 360 top of mind for repeat business.
