MY ROLE
Creative Concept, Content Design and Production
An invite-only vendor event at General Mills headquarters, where a room full of research vendors competed for attention with nothing but a table and a laptop.
THE RESULTS
After leading an ideation session with the COO and the new business sales manager we landed on a theme built around mystery and intrigue.
I built a pre-show landing page that we pushed to our General Mills contact list that shared the mystery podcast-style case studies in advance. Then designed a whodunit-style presentation, and takeaway tip cards to have ready the day of the event.
General Mills responded to the impact Ignite 360 made with just a small table and a laptop, leading to future research projects awarded to the company.
